A little bit about myself.

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My interest in design comes from a desire to help and empower others. As a practitioner of design thinking, I want to use my skills and passion to foster growth, understanding, collaboration, and the lifelong pursuit of learning. I’m a connector of people and ideas. I believe in the power of personal relationships and cross-pollination of ideas to enrich our communities, ideas, and well-being.

I spend most of my time trying to understand why people do the things they do, what inspires them to act? What motivates them to make certain decisions or what makes them feel understood? Design research to me is like being a reporter or anthropologist or therapist—you’re given access to people’s lives that feels like a great privilege, and with that privilege comes great responsibility.

Take a look at my projects below.

 
 

A day in the life of a UX researcher :)

“Supposing is good, but finding out is better.” - Mark Twain

Supposing is good, but finding out is better.” - Mark Twain

 

Projects

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Design Innovation

The project is about generating a blue ocean business strategy, understanding the needs of a social network and providing emotional intelligence tools as solution to those needs.

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Contextual research

This project expresses the emotions, opinions, and experiences that users and non-users have endured through their lives related to their road trip experiences.

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Fidelity X SCADPRO

They came to SCAD to ask us to explore and understand how we can help people achieve financial freedom in a dynamic world where finances are just one part of the ever hanging story of life

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Facilitating creative

thinking

The purpose of this project was to create the conditions for creative thinking and innovation within an organisation composed of a wide variety of professionals, most of whom are not familiar with design thinking.